Website & game concept voor ‘The Equalizer’.
Action fans become The Equalizer in 3D shooter game.
Create online excitement for the new Sony Pictures action movie, “The Equalizer,” starring Denzel Washington.
Put the audience in Denzel’s character’s shoes to see if their speed, skills, and reflexes are good enough to make them an Equalizer.
We created a cinematic desktop website that featured a first-person, 3D gaming experience. All designed so you could feel the same rush as Denzel.
In the game, you become the Equalizer… a lonely former black ops commando who must battle a vicious gang. To play, you had to pick your weapon, assemble it, and eliminate the bad guys before the clock ran out. If you missed a shot, your game was over. To make it a shared experience, players were encouraged to beat their scores and challenge their friends.
Rather than telling people about the new movie, we turned them into action heroes. We created a thrilling global solution that inspired action fans in 70 local markets outside the USA.